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About digital media executive Joshua Dern | Anti-Social Musings

About Me

Joshua Dern is a senior digital media exec with over 15 years of experience developing digital experiences and new ventures for some of the best known media brands. Most recently he was Senior Vice President & General Manager of Social Media in the Global Digital Media group of MTV Networks, where he was responsible for driving the development of a cohesive global strategy for incorporating and executing social media across MTVN’s portfolio of more than 200 brands and web sites around the world, including such iconic brands as MTV, Vh1, Nickelodeon, Comedy Central, Spike, and others. Joshua was responsible for overseeing the development of Flux, MTV Networks innovative social media platform, which in under two years grow to over 12M members and more than 7,000 publishers. Flux is an open, self-service social content distribution and networking platform that is being used to power the social experiences on many sites across the web, including everything from niche content sites to large entertainment destinations.

Prior to his experience at MTV, Joshua held various positions in the entertainment industry, pioneering the convergence of the internet and traditional media, including almost a decade developing Atlantic Records’ industry leading new media department. Joshua first joined Atlantic Records in 1997, where over the years he served not only as creative director and head of production for the new media department, but he also served as a key strategist in evaluating new business models and technologies, oversaw anti-piracy policies, and acted as the company’s net business expert. With his help Atlantic produced many award winning and innovative industry firsts as well as artist web sites, label sites, cd-roms, mobile entertainment, and DVDs.

Prior to working at Atlantic and MTVN, Joshua worked as a touring musician, freelance artist, filmmaker, photographer, and marketing consultant. In addition to his work, he has participated in numerous think tanks, lectures, and conferences on media, technology, and the future of the entertainment industry.

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